Is this basically a crypto product?
No. Card is the simple customer path today. x402 stays available as an optional merchant-enabled branch, but it should not define the mainstream first-run experience.
Who controls the promised pickup timing?
The merchant does. The product is designed so staff can confirm timing and keep the pickup promise realistic instead of locking the kitchen into a bad default.
Do I keep the customer relationship?
Yes. The product is positioned as a merchant-first direct ordering channel, not a third-party marketplace layer that takes the brand and relationship away from the shop.
What happens after I click signup?
The first step is a lightweight owner account. From there, Launchpad saves progress while the merchant finishes profile details, payment setup, storefront review, and go-live checks.